Web developers hear it all the time, "There is no WOW factor in the website, i want it to POP. Create jaw dropping effects and AMAZING web sites that make everyone go WOW!!!!" … Right. Thats what every marketing , business owner wants., "I want someone to jump out on my webpage and do KungFu Kicks! And I want it to look AMAZING. " … What about usability? Finding Information? What about the main purpose the users are on your website?